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Your brand is not your baby, it’s a business.

You’ve poured blood, sweat and tears into your business. You’ve seen it grow from the ground up. You’re finally seeing the fruits of your labor when suddenly a some help you’ve hired is telling you to change things you don’t like. This is more common than you think.

You may or may not fall into this bracket but this is a very common problem. In my experience I’ve been the hired help telling someone who has dedicated a lot of time and money on their business they need to change certain things. If I can be honest, the more resistance I faced from the client, the more the project sufferred.

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